Astaxanthin (pronounced asta-ZAN-thin) is a carotenoid pigment found in marine life, and consumed by different aquatic life, resulting in a red or pinkish appearance as seen in salmon, crabs, lobsters and shrimps. Present in a microalgae called Haematoccus Pluvialis, university studies have shown that astaxanthin as an antioxidant is up to 6,000 times more effective than Vitamin C, 550 times more effective than vitamin E and 11 times more effective than beta-carotene (Vitamin A).
The astaxanthin found in our eggs is derived from a different source -- a feed additive containing the microorganism Paracoccus carotinifaciens which is one of the many components in the start of the food chain in the aquatic environment. Our source of astaxanthin is a premium raw ingredient sourced from Japan, and is approved by the U.S. Food & Drug Administration (FDA), and authorised in Europe and Canada.
Astaxanthin has been found to be concentrated in the muscles of salmon that gives it the endurance to swim upstream against the flow. Based on this fact, research has shown that astaxanthin can increase strength and endurance (1). This antioxidant-rich powerhouse offers a multitude of benefits including promoting and boosting eye health, immune system, cardiovascular health, fertility, skin protection and more.
Reference: (1) C. Malmstem and A. Lignell, "Dietary Supplementation with Astaxanthin-Rich Algal Meal
Endurance -- A Double-Blind, Placebo-Controlled Study on Male Students," Carotenoid Science 13, 20-29 (2008)
OnZen Eggs is brought to you by Fornix Foodstuffs, a Malaysia company established for the research and distribution of food, supplements and cosmetic products enriched with astaxanthin that is sourced directly from Japan.
Selasih Aman is an established agricultural practice and MeSTI (Makanan Selamat Tanggungjawab Industri) approved facility. MeSTI is a food safety programme developed by the Ministry of Health for the systematic maintenance of food hygiene and process control that includes food safety assurance and food traceability.
The content of our eggs is tested by Vet Food Agro Diagnostics (M) Sdn Bhd (VFAD) based on
provided by Japan. VFAD is an ISO/IEC 17025 and ILAC-MRA accredited laboratory providing a
of quality analytical tests in chemistry, microbiology, molecular biology and serology.